Create Little Rock, the young professionals organization of the Little Rock Regional Chamber of Commerce, and studioMAIN, a collective of designers, architects, engineers, and contractors, announce the start of the 2017 PopUp in the Rock project.

PopUp Argenta will begin during the third Friday of the month, July 21, from 5:30-8 p.m., with recurring events to take place during the Argenta Art Walk on Aug. 18 and Sept. 15. Additional programming is being planned for the weekends in August and September.

Opening night will feature live music from Joshua Asante of Amasa Hines and a family-friendly sketch comedy by the Red Octopus Theater Company.

From July 21 to Sept. 15, PopUp Argenta will demonstrate a newly envisioned community space in the heart of the Argenta Arts District in North Little Rock. The parking lot on Main Street between Laman Library and Fourth Street will be transformed with a temporary performance stage to host live music and comedy acts, food trucks, seating, shade structures, and vendor space for local businesses, Etsy vendors and artists. The temporary installation will serve as a multi-use pedestrian plaza to illustrate how the site could be used to serve more purposes for more people.

PopUp in the Rock aims to demonstrate what is possible within local city areas with underdeveloped potential,” according to a press release issued form PopUp.

“Through short-term demonstrations, the volunteer group works to inspire long-term change by illustrating how community spaces can be made more inviting to pedestrians, bicyclists, transit-riders, customers and businesses,” according to PopUp. “Temporary installations have allowed communities to experience how changes function in real-time.”

The growing list of partners and stakeholders in the PopUp Argenta project includes: Argenta Downtown Council, the North Little Rock Chamber of Commerce, Maple Leaf Canvas Awnings, McClelland Consulting Engineers Inc., Downtown Farmers’ Market, Arkansas Regional Innovation Hub, Sherwin Williams, The Joint Theater & Coffeehouse, the city of North Little Rock and the Little Rock Regional Chamber of Commerce.