The scene on Commons Drive was uncommon for Maumelle but typical for the opening of a new Chick-fil-A virtually anywhere a new restaurant in the chain opens.
A crowd of more than 100 had gathered in a tent city for the Thursday morning opening of the new location, franchised by Carter Tucker.
Part of the draw is simple: free chicken.
The first 100 customers in line get free chicken from Chick-fil-A for a year.
And, as was the case when the Chick-fil-A opened on McCain Boulevard in North Little Rock or out by the new Bass Pro and outlet mall in the Otter Creek Area of Little Rock, people came in from all over.
The free chicken was a tradition the company started in 2003, said Savannah Bassett, a public relations person for the chain, said.
She added that the line of 100 maxed out at 11 a.m. on Wednesday morning, and had started at 7 a.m. or 24 hours before the store opened on Thursday.
Things were a little different at 113 Commons though as Tucker and Chick-fil-A had arranged that those in line would pack meals for Feeding Children Everywhere to send to Houston.
The 10,000 meals were packed and sent to those impacted by Hurricane Harvey.
Also different was a book drive that had a “book house” on the site and those would be sent to local elementary schools, Bassett said.
The store is nearly 5,000 square feet and features a two-story play area.
It will employ 90 people when staffing is complete.
Tucker, who lives in North Little Rock, is no stranger to Chick-fil-A and was previously the operator of the franchise in McCain Mall. He gave up that location to take on Maumelle.