The Fashion Event, a philanthropic fundraiser, was held on April 26 at the Innovation Hub.
The annual event, hosted by the North Little Rock Chamber of Commerce, brings local businesses together for a night of fashion and fun for a good cause. A portion of the proceeds from the event will benefit Habitat for Humanity of Central Arkansas.
“I’m proud that we are able to partner with a non-profit each year to give back to the community,” North Little Rock Chamber of Commerce Communications Coordinator Elyse Cullen said. “This year we will be donating to Habitat for Humanity of Central Arkansas.”
Elicia Dover of KATV and Justin Acri of 103.7 The Buzz kicked off the show, along with Kevin Newton, the North Little Rock Chamber Board Chairman.
The Fashion Event would not be possible without sponsors and involvement from businesses within the community.
The 2018 Fashion Event was presented by: Taggart Architects, Inc. in partnership with Mercedes-Benz of Little Rock; Mainstream Technologies; C.B.M. Construction Company, Inc.; Delta Dental; North Little Rock Convention and Visitors Bureau; Tide Dry Cleaners; Face Your Day Salon; Sterling Imageworks Photography; The Innovation Hub and TCPrint Solutions.
“Our sponsors showed up big time this year to support the North Little Rock Chamber and our non-profit partner, Habitat for Humanity of Central Arkansas,” Newton said. “The event was fantastic! I can’t wait for an even bigger event next year!”
Michelle Stewart of Dream Your Events, provided the planning and coordination for The Fashion Event this year.
“I was approached by the North Little Rock Chamber, of which we are members, in Dec. of last year to partner with them on The Fashion Event,” Stewart said. “I like the term partnering, because it is what we actually do. We love consulting with non-profits; they do fundraising well and we do events well.”
Stewart used her skills to transform the Chamber’s vision into reality for the 2018 show.
“By using my eclectic background of mechanical engineering and project management, I was able to take on all the coordinating and logistics that go into making an event successful off their plate,” Stewart said. “This allowed the chamber to solely focus on fundraising and getting sponsors, along with driving ticket sales. An event that is ran well and organized is one that guests will want to come back to year after year, and that was our goal for this event.”
Arkansas AcroYoga provided acrobatic entertainment, complete with fire twirling on the runway. Klassik Entertainment provided the music entertainment for the evening.
This season’s trends were showcased by models representing Culture Clothing Co.; Beige; JCPenney of McCain Mall; Maurices of McCain Mall; Charlotte Russe of McCain Mall; The Bridal Cottage; Angie Davis; The Buckle; Asics of the Outlets of Little Rock; Banana Republic of the Outlets of Little Rock; Brooks Brothers of the Outlets of Little Rock; Cole Haan of the Outlets of Little Rock; Dillard’s; Baumans; and Vesta’s.
“I love being a small business owner in North Little Rock; and one of the reasons I love our city is because we have such a great Chamber,” Bridal Cottage Owner Lindy Lanford said. “I was honored to be elected to the board a few years ago, and I jumped at the chance to be on The Fashion Event committee.”
Lanford has participated for two years in a row. Lanford’s gowns were a popular runway choice for the crowd during the show again this year.
“It was so exciting to see the first year of this event be so successful, and the second year just exceeded our expectations,” Lanford said. “So many community leaders; patrons; business owners; and boutiques came out to put on an amazing event for such a great cause, Habitat for Humanity of Central Arkansas.”
The Fashion Event allows like-minded business professionals to come together, for the greater good. While the event benefits business owners and local consumers, the main goal is to raise funds for local residents who will be impacted by Habitat for Humanity of Central Arkansas.
“From my business standpoint, it allows me to showcase the latest trends in bridal and evening wear to those who might not know about what my business has to offer,” Lanford said. “I think it’s a win-win for the entire community!”
Guests are already looking forward to next year’s event. The Fashion Event will return for a third year next spring, details regarding the 2019 event will be released later this year.
“The 2018 Fashion Event was impressive and enjoyed by all who attended,” North Little Rock Chamber member Nell Sterling said. “It is exciting we live in a town that has a chamber that can put on such a production and fundraiser. I am already looking forward to it again next year!”
To donate to Habitat for Humanity of Central Arkansas call 501-771-9497 or visit www.habitatcentralar.org.