North Little Rock’s Fit 2 Live health initiative and its Bicycle Friendly Community Committee are launching Arkansas’ first public awareness campaign on the 3-foot bicycle passing law.
The city recently held a public kick-off event where, police, firemen and MEMS personnel were on hand, along with several community groups, to unveil the billboard, yard sign and bumper sticker designs to be used in the campaign.
Arkansas’ three-foot passing law requires motorists to leave at least three feet of space between their vehicle and the cyclist they are passing. While new drivers are informed about the law on their drivers’ test, most seasoned drivers are not aware of the law.
Adequate passing distance is essential to cyclists’ safety, as is the recognition by drivers that cyclists have a right to – and are required to – bike on the roadways.
"Bicyclists fare best when they act and are treated as drivers of vehicles," said Bernadette Gunn Rhodes, North Little Rock’s Fit 2 Live Coordinator. "This campaign will emphasize to drivers that bikes belong on the roads as much as motorists do, and that there is a simple way to coexist safely with cyclists, which is to give them at least three feet passing distance."
The three-foot passing campaign is being communicated via billboards, yard signs, and bumper stickers on police cars and City vehicles. The billboard campaign is running in locations across North Little Rock from through March 10.
In addition, the City’s Fit 2 School program offers free Bike Traffic Skills 101 courses. An upcoming course is set for Feb. 9. Those interested may contact Willa Williams at 350-7682 or firstname.lastname@example.org To obtain a free three-foot passing law bumper sticker (while supplies last), please contact Bernadette Gunn Rhodes at 975-8777 or email@example.com.