The holidays. It’s a time to reflect on what is really important. It is also a time when retailers across the country try to get out of the red and into the black.
Some retailers, even local ones, decided to open up on Thanksgiving Day as a means to increase sales and provide customers more buying opportunities.
One such retailer was North Little Rock’s McCain Mall.
Hollon Kohtz said McCain Mall’s decision to open its doors during Thanksgiving proved to be beneficial to its retail businesses.
"We had a great response to our extended hours at McCain Mall," said Kohtz. "Shoppers began arriving as early as 6:45 p.m. on Thanksgiving night in order to take advantage of door buster sales that began as early as 8 p.m."
Long lines of shoppers were present in many of the stores including Old Navy, JCPenney, and Bath & Body Works, she said.
"The first 100 shoppers at Guest Services received a Black Friday Survival Kit which were depleted within the first hour of opening," said Kohtz.
Free coffee and cookies were available at Guest Services until approximately 5 a.m. JCPenney gave away their popular Disney snowglobe to all shoppers beginning at 4 a.m. while shoppers eagerly awaited the opening of Dillard’s at 8 a.m.
"Many of the shoppers commented they were happy the mall offered early shopping hours and asked if we would consider opening earlier in future years," according to Kohtz.
Kohtz’s comments came after the management at McCain Mall announced in the days before Thanksgiving that the mall would have extended holiday hours starting at 8 p.m. on that day to greet shoppers and families eager to begin their holiday shopping for the 2013 season.
Families, friends and shoppers were welcome to visit McCain Mall for special shopping events and activities during the Thanksgiving holiday weekend.
"Heading to McCain Mall with family and friends is the perfect way to wrap up a holiday about gratitude and togetherness," said Melissa Griffith, director of marketing and business development for McCain Mall, as she was promoting the Thanksgiving Day opening. "Many families enjoy entertainment traditions around Thanksgiving, whether it’s sharing meals, going shopping, seeing a movie, or watching a game together. We are excited to meet our customers’ different schedules and needs with the variety of retail and entertainment experiences they enjoy at our mall, plus extended opportunities for holiday ‘doorbusters’ and deals to be discovered."
Beginning at 8 a.m. on Black Friday, volunteers from the North Little Rock Mayor’s Youth Council served as directory greeters welcoming shoppers to the mall and assisting with directions.
Shoppers could also relax and recharge their electronic devices at the two charging stations in the mall. One charging station was located on the lower level near Aeropostale and another on the upper level near Regal Cinemas.
In addition to the treats available during the extended holiday hours, shoppers had the chance to receive free gift card packaging with the purchase of three or more gift cards in any denomination.
Shoppers who spent $150 in qualifying gift cards (participating retailers included JCPenney, Sears, iTunes, Bass Pro Shop, Lowe’s, and The Cheesecake Factory), received a free $15 American Express Simon Gift Card. Shoppers also were eligible to register and win a $10,000 shopping spree.
While shopping for deals, children and families had the chance to capture their holiday memories with Santa beginning at 9 a.m. on Black Friday.