There seems to be a lot of hoopla going on these days at the William F. Laman Public Library in North Little Rock.

Patrons can now access hoopla digital – a new service that enables North Little Rock card holders to enjoy on-demand content from their smartphones, tablets, PC’S and Apple TV without waiting to borrow. And hoopla digital’s automatic return feature eliminates late fees.

Valid card holders now have the availability of thousands of movies, television shows, music albums and audiobooks, all available for mobile and online access through a new partnership with hoopla digital.

Card holders can download the free hoopla digital mobile app on their Android or Apple device or visit hoopladigital.com to begin enjoying thousands of titles - from major Hollywood studios, record companies and publishers - available to borrow for instant streaming or temporary downloading to their smartphones, tablets and computers.

Hoopla digital has a simple sign-up and attractive, easy-to-use interface, so it’s easy to get to your listening and viewing experience. There’s also no waiting to borrow popular movies, TV shows, albums or audiobooks. And hoopla digital’s automatic return feature eliminates late fees.

To access the system on a mobile device, a person will need to first download the free hoopla digital app from the App Store on your Android or Apple device. There is no need to download an app or extension for your internet browser.

Once the app has been downloaded to a device(s), patrons can go back to Laman’s website (www.lamanlibrary.org ) where they will be prompted to enter their email address, a password, library card number, and library card PIN number. The system will validate that a patron is in good standing with the library.

Bringing more than 10,000 Hollywood movies and TV shows to participating public libraries across the U.S. and Canada, hoopla digital (hoopladigital.com) announced recently new content partnerships with Universal Pictures, Metro-Goldwyn-Mayer Studios, Inc., National Geographic and BBC America.

Hoopla digital partners with public libraries across North America to provide patrons with online and mobile access to dynamic digital content.

With these new content partnerships, hoopla digital expands its offering of videos, music and audiobooks to include popular movies and shows such as Scarface, Liar Liar, House of Cards and more, now available for patrons to stream instantly to their smartphones, tablets and computers. Patrons can also enjoy popular music albums such as Drake’s "Nothing was the Same" and Katy Perry’s "Prism," as well as educational content from National Geographic and BBC America with shows like Great Migrations, Secret Yellowstone and The Planets.

Through hoopla digital’s mobile app and website, this content is available for patrons of participating public libraries to borrow. Participating libraries only pay for what patrons use. hoopla digital currently has agreements in place with Paramount Pictures, Warner Bros Entertainment, Inc., Universal Music Group, Warner Music Group and eOne Music.

"As hoopla digital helps more public libraries break new ground in mobile access and patron reach, we are diligently working to advance our best-of-breed technology and build our content offering. We are excited to establish content deals with these leading Hollywood studios, which increases our offering of movies, TV shows, documentaries and educational videos," said Jeff Jankowski founder and owner of hoopla digital.

Hoopla digital’s enhanced 2.0 interface, available on Android, iOS and the Web, features new a design, user experience and navigation. With the 2.0 upgrade, library card holders can browse by title suggestions, enjoy content while browsing, and play videos, albums and audiobooks on the large screen with Apple TV.

There is no waiting to borrow movies on hoopla digital since on-demand content can be enjoyed by multiple patrons simultaneously. Patrons who use hoopla digital also avoid library late fees as digital content borrowing periods simply expire without additional charges.

Hoopla digital, which plans to grow to 800 libraries by the end of 2014, now has partnerships with more than 40 library systems across North America including: The Seattle Public Library, Los Angeles Public Library, Salt Lake Public Library, Edmonton Public Library and Hamilton Public Library.