The Comprehensive Primary Care (CPC) Initiative is a multi-payer initiative fostering collaboration between public and private healthcare payers to strengthen primary care. The Centers for Medicare & Medicaid Services (CMS), state Medicaid agencies, commercial health plans, self-insured businesses, and primary care providers will work with commercial and State health insurance plans and offer bonus payments to primary care doctors who better coordinate care for their patients.

In support of more effective, more affordable, higher quality health care, approximately 500 primary care practices dispersed over seven states were selected through a competitive application process based on their use of health information technology, ability to demonstrate recognition of advanced primary care delivery by accreditation bodies, service to patients covered by participating payers, participation in practice transformation and improvement activities, and diversity of geography, practice size and ownership structure. Of these 500 practices chosen 66 are located in Arkansas.

Of the 66 chosen in Arkansas, Baptist Health was one of the practices chosen.

"Baptist Health is excited to participate in this initiative with 14 of our clinics being selected to participate," said Troy Wells, senior vice president of administrative services at Baptist Health. "It is an honor to be a part of a design that will improve access to quality health care and lower costs."

The Baptist Health family practice clinics chosen to participate are located in Perryville, three locations in Little Rock, Maumelle, Benton, Arkadelphia, Cabot, Malvern, Lakewood, Sherwood, Beebe, Greenbrier, and Bryant.

For patients, this means these physicians may offer longer and more flexible hours, use electronic health records; coordinate care with patients’ other health care providers; better engage patients and caregivers in managing their own care, and provide individualized, enhanced care for patients living with multiple chronic diseases and higher needs.

The initiative started in the fall of 2011 with CMS soliciting a diverse pool of commercial health plans, state Medicaid agencies, and self-insured businesses to work alongside Medicare to support comprehensive primary care. Public and private health plans in Arkansas, Colorado, New Jersey, Oregon, New York’s Capital District-Hudson Valley region, Ohio and Kentucky’s Cincinnati-Dayton region, and the Greater Tulsa region of Oklahoma signed letters of intent with CMS to participate in this initiative.

The markets were selected in April based on the percentage of the total population covered by payers who expressed interest in joining this partnership.